Contextual and Targeted Advertising
Google Ads and Meta can bring enquiries on day one, unlike SEO where results take months. There is one condition: it has to be visible what comes back. Without tracking wired up properly the budget goes out blind and automated bidding has nothing to learn from.
Details
- Audit of existing advertising accounts
- Creation of advertising accounts and cabinets
- Linking business resources (Analytics, CRM)
- Creation of Merchant Center (for product sites and e-shops)
- Creation, moderation, and filling of the business card on Google Maps
- Competitor analysis and their advertising activity
- Determination and approval of the advertising budget (broken down by channel), based on precise mathematical calculation.
- Development of a unique advertising strategy for a specific product/service, specific company within its market niche.
- Creation of ads and setup within cabinets
- Identity, creation, design, and packaging of turnkey advertising accounts
- Setup and launch of Google Ads / Meta Ads campaigns
- Integration of analytics systems
- Optimization and scaling of advertising campaigns
How I work
- 1Measurement first, campaigns second. Running ads without conversion tracking means paying for data nobody collects.
- 2A look at competitors: what they bid on, what they promise and roughly what it costs.
- 3A budget calculated from click prices and real conversion rates rather than guessed.
- 4Accounts, campaigns and creatives, including Merchant Center for shops.
- 5Links to GA4, Search Console and the site, so conversions feed back into the system.
- 6Optimisation once data accumulates, then scaling what works.
Where budget usually leaks
- A campaign running without conversion tracking — Google has nothing to optimise towards and spends on the cheapest clicks.
- Broad match with no negatives: paying for queries unrelated to the business.
- Ads pointing at the home page instead of the page about that specific service.
- One budget covering brand and non-brand queries — brand eats most of it and it looks like success.
- No Consent Mode, so a share of conversions is never counted and the campaign looks unprofitable.
The Slovak market has its own prices
Click prices, competition and buyer behaviour in Slovakia differ from larger markets. A budget copied from a foreign guide does not work here. I have worked here for over ten years and know what a click costs in your field and whether ads make sense at all — and if they do not, I say so before you spend.
Frequently asked questions
What does campaign setup cost?
The hourly rate is 25 EUR and a full launch starts around 1,000 EUR. Ad spend is separate and paid directly to Google or Meta.
What budget do I need?
It depends on the field and click prices. I calculate it from real figures for your market and name the minimum below which launching is pointless.
When will I see results?
First enquiries can arrive on launch day, but a meaningful read needs two to four weeks of data.
Why insist on tracking before launch?
Because without it nobody knows which clicks brought money, and automated bidding has nothing to learn from. It is the most expensive saving in online marketing.
Do you manage campaigns ongoing?
Yes. After launch continuous optimisation matters — without it a campaign loses performance over time.
