Google Ads and Meta advertising: setup and management
Google Ads and Meta can bring enquiries on day one, unlike SEO where results take months. There is one condition: it has to be visible what comes back. Without tracking wired up properly the budget goes out blind and automated bidding has nothing to learn from.
Details
- Audit of existing advertising accounts
- Creation of advertising accounts and cabinets
- Linking business resources (Analytics, CRM)
- Creation of Merchant Center (for product sites and e-shops)
- Creation, moderation, and filling of the business card on Google Maps
- Competitor analysis and their advertising activity
- Determination and approval of the advertising budget (broken down by channel), based on precise mathematical calculation.
- Development of a unique advertising strategy for a specific product/service, specific company within its market niche.
- Creation of ads and setup within cabinets
- Identity, creation, design, and packaging of turnkey advertising accounts
- Setup and launch of Google Ads / Meta Ads campaigns
- Integration of analytics systems
- Optimization and scaling of advertising campaigns
Why advertising from me
- Campaigns, not just a pixelInstalling a pixel is an hour of work. Advertising that brings enquiries is campaign structure, keywords, copy, budget and tracking that shows what comes back. I do the whole thing, not a piece of it.
- I know what a click costs in SlovakiaMore than ten years of campaigns for Slovak businesses: salons, warehouses, a billiard club, wholesale. I say in advance whether ads pay off in your field, and if they do not, I will not let you in.
- The account and the data are yoursCampaigns run in your account; statistics and access stay with you. End the cooperation and nothing is lost.
How I work
- 1Measurement first, campaigns second. Running ads without conversion tracking means paying for data nobody collects.
- 2A look at competitors: what they bid on, what they promise and roughly what it costs.
- 3A budget calculated from click prices and real conversion rates rather than guessed.
- 4Accounts, campaigns and creatives, including Merchant Center for shops.
- 5Links to GA4, Search Console and the site, so conversions feed back into the system.
- 6Optimisation once data accumulates, then scaling what works.
Pricing: what Google and Meta advertising costs
| Item | Price | What is included | Note |
|---|---|---|---|
| Complete campaign launch | about €1,000 | competitor audit, budget calculation, accounts, campaign structure, ads, negative keywords, link to GA4 and Search Console | one-off, the account is registered to you |
| Management and optimisation | €25/hr | search term reports, negative keyword cleanup, bid changes, ad tests, monthly report | ongoing, scope depends on the budget |
| Ad budget | from €10 to 15 a day | paid directly to Google or Meta from your account, not to me | for one service in one city |
| Conversion tracking, if missing | from €500 | GA4, Tag Manager, Consent Mode v2, key events, conversion import into Google Ads | see the Analytics service |
A click in Slovakia costs from €0.30 on narrow local queries to €2 and more in law, finance and real estate. The breakdown with a budget and cost-per-lead calculation is in the article What Google advertising costs in Slovakia.
Where budget usually leaks
- A campaign running without conversion tracking: Google has nothing to optimise towards and spends on the cheapest clicks.
- Broad match with no negatives: paying for queries unrelated to the business.
- Ads pointing at the home page instead of the page about that specific service.
- One budget covering brand and non-brand queries: brand eats most of it and it looks like success.
- No Consent Mode, so a share of conversions is never counted and the campaign looks unprofitable.
The Slovak market has its own prices
Click prices, competition and buyer behaviour in Slovakia differ from larger markets. A budget copied from a foreign guide does not work here. I have worked here for over ten years and know what a click costs in your field and whether ads make sense at all. If they do not, I say so before you spend.
Frequently asked questions
What does campaign setup cost?
The hourly rate is 25 EUR and a full launch starts around 1,000 EUR. Ad spend is separate and paid directly to Google or Meta.
What budget do I need?
It depends on the field and click prices. I calculate it from real figures for your market and name the minimum below which launching is pointless.
When will I see results?
First enquiries can arrive on launch day, but a meaningful read needs two to four weeks of data.
Why insist on tracking before launch?
Because without it nobody knows which clicks brought money, and automated bidding has nothing to learn from. It is the most expensive saving in online marketing.
Do you manage campaigns ongoing?
Yes. After launch continuous optimisation matters, without it a campaign loses performance over time.
How much does Google advertising cost per month?
A budget for one service in one city is €10 to 15 a day, so €300 to 450 a month, plus management by the hour. Less also works, but the statistics take three times longer to collect and you pay all that time without data to decide on.
Google Ads or Facebook: where to start?
Google where people already search for the service: repairs, servicing, legal and accounting, local services. Meta where demand has to be created: a new product, food, beauty, events. With one budget I start with search, because a lead from it is cheaper to verify.
Do you run ads for online stores?
Yes: Merchant Center, Shopping and Performance Max campaigns linked to the store catalogue and purchase tracking in GA4, so the budget moves towards the products that actually sell.
Do you also do SEO and website promotion?
I do not sell SEO as a separate monthly service. Basic SEO setup is part of building the site, and if you want to know what holds your site back in search, I run a free audit. Paid advertising in Google and Meta is the separate service this page is about.
