Blog & News
Google Ads or Meta: where a small business in Slovakia should go
No "it depends": how search and the feed differ in principle, which business suits which, what entry costs on each, the mistakes that kill a campaign, and where to start when there is budget for only one.
Accepting card payments on your website in Slovakia: what to choose in 2026
Terminal, payment gateway or QR code — what each costs, what to check before signing with a provider, what has to work on the website side, and what to have ready before the 1 May obligation.
Ads are running and no enquiries come: 7 causes and how to check each one
The budget is going, the clicks are there, the inbox is empty. Seven causes in the order the chain breaks — from irrelevant queries and uncounted conversions to the landing page and a form that silently sends nothing.
A chatbot for your business: when it pays for itself and when it just annoys clients
No hype: which jobs a bot genuinely does, what it costs, why Telegram beats a website widget, and the cases where a bot is not needed at all — with examples from Slovak practice.
Why websites built remotely abroad do not sell in Slovakia
Seven differences in the Slovak buyer that a remote studio does not know about: from payment methods and mandatory company details to the way people here choose a contractor.
The cookie banner in 2026: what EU rules require and what Consent Mode v2 is
When a cookie banner is mandatory, what it must look like under EU rules, what Consent Mode v2 is, and why without it you lose data and remarketing.
Do you need a website in Slovak if all your clients speak Russian
Why even a business with a Russian-speaking clientele in Slovakia needs a Slovak version: search, trust, requirements and partners. And how to build a bilingual site properly.
eKasa in 2026: who needs an online cash register and what changed on 1 January
Slovakia''s new revenue recording act No. 384/2025: from 1 January the exemptions for services are gone, and from 1 May you must let customers pay cashlessly on anything above one euro. Penalties, exemptions and what it means for your website.
Configuring GA4 in 2026: how to make sure enquiries are actually counted
Step-by-step Google Analytics 4 setup through Tag Manager with Consent Mode v2: events, key events, linking Search Console and Ads. Plus five mistakes that leave reports showing zero conversions while enquiries keep arriving.
GDPR for a small business: what you actually need on your website
No size threshold, no exemption for a three-person firm. What counts as personal data in practice, the minimum set your site needs, what belongs outside the site, and the mistakes inspections find first.
What Google Ads costs in Slovakia: budget, cost per click, what you pay for
Real figures for advertising in Slovakia: what makes up the cost per click, what budget a start actually needs, what management costs, and how to work out whether a campaign pays for itself.
Google Ads in Slovakia: how not to waste the budget at the start
A practical guide to launching Google Ads for a small business in Slovakia: how much budget is needed, which settings kill a campaign, negative keywords, conversion tracking and Consent Mode — with the mistakes that cost real money.
How to grow website traffic in Slovakia: 7 sources with no ad budget
Where traffic comes from when there is no money for advertising: search, the Google listing, directories, communities, partners, social media, email. What works in Slovakia, over what timescale, and where to start.
How Slovaks choose a contractor: what a website needs for people to trust you
What a Slovak client checks before getting in touch: company details, real examples of work, comprehensible prices and reviews. A checklist for going through your own site.
Mandatory details on a Slovak company website: the complete list
What an s.r.o. and a sole trader must state on their website, where to put it, what an online shop needs on top, and the mistakes that cost you both a fine and a place in local search.
Running an online shop in Slovakia: what to choose and what the law requires
Launching an e-shop in Slovakia: ready platform or custom build, prices, card payments, delivery, eKasa and VAT, and the documents that must be on the site. A walk-through for anyone starting out.
A DIY SEO audit: 9 checks that find the real problems
How to check a site yourself in an hour and find what genuinely stops it bringing clients in Slovakia: indexing, duplicate addresses, enquiry measurement, speed, company details. With specific commands and free tools.
The .sk domain: how to buy one, who may own it and what it costs
Everything about the .sk domain in Slovakia: who is entitled to register, how to choose a registrar, what renewal costs and what to do when the name you want is taken.
VAT in Slovakia: when you must register and what changed in 2026
The two VAT registration thresholds in Slovakia — 50,000 and 62,500 euros — the filing deadlines, the 2026 rates, when voluntary registration pays off and what has to change on your website once you are registered.
What a website costs in Slovakia in 2026: prices by type and what is included
Real development prices in Slovakia: a landing page from 1,500 €, a company site from 3,500 €, an online shop from 5,000 €. What the price covers and which costs people forget.
WordPress or a custom build: choosing by the brief, not by fashion
An honest comparison of WordPress and custom development for business in Slovakia: real cost of ownership, speed, security, mandatory company details and the cookie banner. Who suits what, and when the choice is obvious.
How to open an s.r.o. in Slovakia in 2026: step by step and what changes on 17 August
A full walk-through of registering an s.r.o. in Slovakia: share capital, court fee, timelines and the 17 August 2026 reform, after which starting a company costs roughly twice as much and cannot be done without a notary.
Živnosť or s.r.o.: which to choose in Slovakia in 2026
Not "a trade licence is cheaper, a company looks better" but the thing the choice actually turns on: what you are liable with, the real 2026 numbers on tax and contributions, and where the sole trader''s advantage runs out.
